We want to live in a world where people are happy at work.

Update May 2025:
We started Future's People to address the fact that the majority of people are unhappy in the workplace. For the last 5 years, we tried to educate and outline possible solutions for individuals and organizations to make the workplace a happy place. With the advancement of AI, work will go through a seismic shift of a never experienced dimension - way more impactful than the industrial revolution. Therefore, we are shifting our focus. We want Future's People to become a platform to find solutions for a post-work world. As always, no one has all the answers but together we can create a better future for all of us.

Why did we start Future's People?

Before we started Future's People, we had been in branding for more than two decades. We were often given permission to greatly shape the essence of the companies that hired us. While we did our best to make the brands work for its users, we ignored the people working for and on the brand - the employees.

In our own companies, in which we held leadership positions we focussed on client happiness and consequently our bottom-line. While I believe we were great consultants and fairly good "bosses", we clearly didn't have a systematic approach to track or improve employee happiness.

We might or might not have had a negative impact on the happiness of our and our clients employees - frankly, we don't know. One thing is for sure, by ignoring employee happiness we missed a lot of opportunities for the brands we touched and the wonderful people we worked with.

With Future's People we started our journey to help employees improve their happiness in their workplace and help unleash all the benefits that come with it - for everyone involved - people, organizations, and brands.

The Founders

Our Mission

Future’s People is committed to improve happiness in the workplace.

We believe this is important since it’s the place where most people spend most of their time.

Everyone deserves to be as happy as possible as much as possible.

Manuel Toscano

Manuel has helped changemakers, innovators and corporate clients bridge the gap between business and design. His career started by studying photography at the Corcoran College of Art in Washington and later he received his masters at the School of Visual Arts (SVA) in New York. Manuel served in the communications advisory board at Human Rights Watch, on the board of the Photo Agency VII, and as National Director of Social Engagement for Design for Good at the AIGA.

When he is not busy saving the world, Manuel loves making pizza and listening to his newly established collection of vintage vinyl. Manuel has two sons, a Vanagon and lives in Amsterdam.

Olaf Kreitz

When he was 14, Olaf read a book about the life of a copy writer in an ad agency and he knew where he was headed. It took some time; after starting a tech company which turned into a web development company which became an identity and design firm, he was almost there. For the past 10 years, Olaf was Head of Technology in branding agencies which is (kind of) where he had dreamed to be.

When he is not happy at work, Olaf loves to explore the city, always looking for the best coffee and sushi places. Olaf has a two kids, a Bonneville (in a shed in Brooklyn) and currently lives in Berlin.